- IS THIS TEXT -
Microcopy?
Come on, let's get started!
Does this text appear on a digital screen?
(a website, an app, a vending or self serve machine, or some sort of digital product)
NO
YES
Microcopy (or UX writing) appears on digital screens, otherwise it's just regular copy
(not that there's anything wrong with that...)
Is the purpose of this text to:
Attract Clients
(on social media and the internet)
Sell Products
(banners, newsletters, products' names or descriptions)
Branding
(slogans, taglines and business's name)
NO
YES
WooHoo!
You've found a Microcopy text
Sounds like copywriting.
Microcopy and UX Writing is not marketing. Both are part of the user experience and aim to improve UX and help users
What are other examples of Microcopy or UX Writing?
Sign in & sign up forms, passwords creation and retreival, newsletter sign up forms, buttons, tooltips, dropdown menus, confirmation and error messages, empy states, notifications and alerts, loaders text, placeholders
